Ford (F) reported its earnings
yesterday before the market opened. It managed to top earnings estimate but
missed revenue expectations, largely due to the continuing problems in the
European auto market. The market has developed a new interest in the recent European
turnaround strategy announced by Ford's CEO Alan Mulally. Other highlights of
the earnings release were a record profit margin of 12% in North America,
improved sales in Asia, Africa and China, and the success story of the F-Series
truck, which alone accounts for 90% of the total global auto profits made by
Ford.
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